Violife has introduced its new dairy-free Creamy Block in Canada, claimed to be the first of its kind to be available in the Canadian market.

The brand-new Creamy Block can be whipped, spread and baked, allowing consumers to indulge in classic cream cheese recipes without using dairy. It joins Violife’s existing portfolio of plant-based cheese offerings such as cheddar-style slices, mozzarella-style shreds and feta-style blocks.

Meryem Leyoussi, commercial and brand lead for Violife Canada, said that cream cheese has made its way into many dishes that Canadians know and love, including cheesecake, Montréal-style bagels and even rolled into sushi.

“The new Creamy Block has the craveable richness and tang of traditional cream cheese, and a velvety, smooth mouthfeel but no dairy,” Leyoussi explained. “We can’t wait for Canadians to unlock all of Creamy Block’s delicious possibilities, whether it’s roasted into a creamy pasta bake or whipped into delicious savoury dips for barbecues and picnics.”

Creamy Block is now available at retailers across the country, including Save-On-Foods and Longo’s. It will continue to be rolled out across the summer in select Loblaws stores, as well as featuring at a number of street fairs and festival events in Montreal, Vancouver and Toronto.

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