Vegan Food Group (VFG) has completed an asset sale of its production facility in Wiesbaum, Germany, to European tofu producer The New Originals Company.

VFG said the move will allow it to focus on expanding operations at its larger German facility in Lüneburg, which produces the majority of its products.

The tofu production facility was previously owned by German tofu manufacturer Tofutown, of which VFG announced its acquisition earlier this year. The sale to The New Originals Company includes the transfer of certain assets, brands and production capabilities related to tofu manufacturing.

The New Originals Company was established in February 2024 by the Lunter family, the NLT management holding and Raiffeisen Landesbank Oberösterreich, a food manufacturing investor. It employs 600 people across five countries, aiming to become a ‘European leader in tofu innovation’.

VFG’s strategic partnership with The New Originals Company will focus on creating innovative tofu products that meet the nutritional needs of modern consumers. The New Originals Company will benefit from VFG’s distribution channels across Europe as well as the manufacturing capabilities provided through the deal.

Dave Sparrow, CEO of Vegan Food Group, said: “While tofu remains an important product category for VFG with product launches planned in Q1 2025, this transaction enables us to optimise our operations while ensuring continued production of high-quality tofu products through the New Originals Company's expertise in this field”.

Matthias Krön, CEO of The New Originals Company, added: “Bernd Drohsin and the Tofutown team in Wiesbaum have been pioneering organic tofu and tofu products in Europe since the 1980s. They have been making great traditional tofu and innovative products, winning the trust of people in many countries in Europe.”

He added that The New Originals Company is “proud to continue this long tradition and will continue pioneering tofu as a key part of the food transition in Europe”.

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