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UK tofu brand The Tofoo Co has unveiled its first burger product, Tex Mex Burgers, ahead of the summer barbecue season.
The burgers combine the brand’s tofu with sweet potato, red pepper, sweetcorn, black beans, jalapenos and spices. Tofoo Co said it aimed to provide a more ‘natural’ alternative to plant-based meat replacements amid rising consumer concerns around health and ultra-processed foods.
Dave Knibbs, MD at The Tofoo Co, said: “The meat-free category has reached saturation point with ‘fake meat’ burgers and sausages, leading to the category facing a decline of £22.6m year-over-year. Conversely, the success Tofoo has seen so far in 2024 – a £3.6m increase year-over-year – has shown there is an incredibly high consumer demand for more natural, plant-based alternatives, and our new Tex Mex Burgers deliver on that while still packing a punch with protein and flavour.”
The NPD marks Tofoo’s third product launch this year, following its new Tofoo Seitan and Seitan Pepperoni as part of a collaboration with London restaurant chain Temple of Seitan.
Tofoo Co Tex Mex Burgers are available in selected Tesco stores, at an RRP of £3 per 226g pack.
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