Nestlé-owned Sweet Earth Foods has launched a new ‘first-of-its-kind’ plant-based burger infused with vegan bacon bits in the US. Sweet Earth’s Awesome Bacon Burger is based on the brand’s original non-GMO burger, which launched last year, and is made with textured pea protein. Described as smoky, the plant-based burger contains 26g of protein and is made with the addition of the brand’s plant-based Benevolent Bacon, which it claims contains 75% less fat than pork bacon. The new product will join Sweet Earth’s portfolio of plant-based meat options such as the recently launched pea protein-based sausages – the Green Chile Chedd’r and Chik’n Apple – and eight new frozen burritos and entrée bowls, which incorporate the brand's plant-based Awesome Grounds or Mindful Chik'n. "We are so excited to announce the release of the Awesome Bacon Burger as the first-ever vegan bacon burger, proving eating plant-based can be just as delicious as it is nutritious," said vice president of Sweet Earth Foods, Jessica Vasisht. She added: "The combination of the Awesome Burger and our award-winning Benevolent Bacon brings together two of our fan-favourite products into one delicious option that is perfect for summer grilling." Sweet Earth’s Awesome Bacon Burger will be launching in stores this week across the US.