Alt-protein specialists Heura Foods and Swap (formerly Umiami) have teamed up to launch a clean label plant-based chicken fillet in France, Spain and Portugal.
The product, named Suprême, aims to replicate the taste and texture of traditional chicken breast while using just seven ingredients and no additives. It contains 20g of protein per serving and has a Nutri-Score of A.
This strategic partnership enables Heura to expand its offering while bringing Swap’s innovation to mainstream distribution. The product is being rolled out across 2,000 retail locations in the three European countries, with a recommended retail price of €4.99.
Christel Delasson, VP sales and marketing at Swap, described the partnership as a “key milestone” for the company as it enters mass retail for the first time.
“We’ve joined forces with a shared goal – to break the mold by offering products that appeal to meat lovers, flexitarians, vegans and vegetarians alike,” Delasson said. “This retail listing allows us to showcase our know-how on a large scale and introduce more consumers to a new way to enjoy plant-based eating.”
