Squeaky Bean has launched Crispy Bacon Style Strips, marking a significant new addition to its product line-up.

This new offering is claimed to be the first plant-based ready-to-eat bacon available in major retail outlets.

Set to hit selected Sainsbury’s stores and online on 25 September, the Crispy Bacon Style Strips are designed to replicate the taste and texture of traditional bacon, featuring a sweet and salty flavour profile alongside a crispy texture.

Priced at £2.75 for a 50g pack, this product aims to fill a notable gap in the market, particularly as a convenient option for consumers seeking plant-based protein sources.

Research indicates that approximately 50% of vegans and vegetarians miss the taste of bacon, highlighting a potential opportunity for Squeaky Bean's new product.

The company’s latest launch builds on its reputation for innovation in the plant-based category, following previous releases such as its Cooking Chorizo Style Sausage and Beechwood Smoked Salmon Style Slices.

Jen Herbert, head of marketing at Squeaky Bean, commented: “Research shows that bacon continues to come out top of the list of the foods that vegans and vegetarians miss the most.”

The introduction of Crispy Bacon Style Strips aligns with broader industry trends as manufacturers increasingly seek to cater to flexitarian diets and the growing number of consumers looking for meat substitutes.

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