UK natural food and drink brand Rude Health has introduced a brand-new organic, dairy-free iced coffee range made with its dairy-free milk.
The range is rolling out from this month, available in a chilled 750ml ready-to-serve format at an RRP of £3.75. It launches with two varieties available: Oat Latte Iced Coffee, and Mocha Iced Coffee.
According to Rude Health, its new drinks are the category’s first iced coffee products to be made with organic coffee, non-dairy milk, no added sugar and a ‘clean’ ingredients deck.
The brand said it used sustainably sourced, familiar and simple kitchen cupboard ingredients to create the new beverages, which contain no artificial thickeners or additives and are also gluten-free.
The organic coffee is sourced from sustainable farms in Latin America, Rude Health said, with Arabica beans selected for their flavour. They are gently roasted before being brewed in cold water to give the drinks a ‘smooth, nutty and fruity’ flavour without harsh bitter off notes.
Rude Health’s organic oat milk is blended with the coffee, enabling a smooth texture and naturally sweet flavour to eliminate the need for added sugar. Organic coconut milk is also used in the Iced Mocha for ‘extra creaminess,’ alongside organic cacao to offer rich chocolate notes.
Bertel Haugen, head of innovation and sustainability, said: “At Rude Health, we’re passionate about quality ingredients. Just as we source the best oats, almonds and coconuts for our milks, we take the same care with our coffee.”
“We use only organic Arabica beans for their smooth, complex flavour, grown sustainably on certified organic farms in Latin America, ensuring biodiversity protection. And our coffee is cold-brewed for a naturally smooth, subtle taste vs the standard hot brewing method.”
The drinks will launch into Waitrose stores on 14 April, followed by Ocado at the end of April.