UK dairy alternatives brand Plenish has unveiled Plenish Enriched Oat M*lk, a clean label oat drink fortified with essential vitamins and minerals.

The Carlsberg Britvic-owned brand's new offering is fortified with added calcium, vitamin D, B12, riboflavin and iodine. It provides 30% of consumers’ daily calcium needs per 100ml, while remaining free from oils and additives.

Each 250ml serving provides over 35% of the recommended daily vitamin D intake. Vitamin D enhances calcium absorption, supporting bone health and immunity.

The drink is crafted with a base of just three simple ingredients: oats, water and salt. It also offers a source of fibre, with no added sugar.

The launch responds to growing demand for fortified nutrition in the dairy alternatives category, highlighting the role of added micronutrients in creating a nutritionally balanced plant-based alternative.

In addition to the new product, Plenish has upgraded its portfolio of milk alternatives including reformulation of its original oat milk product to a new, creamier recipe.

Russell Goldman, managing director for breakthrough brands at Carlsberg Britvic, said: “As consumers increasingly seek transparency and nutritious, minimally processed foods, we’re proud to help retailers meet these needs. By prioritising taste, quality and nutritional value, we’re confident that Plenish will continue driving growth in the plant-based drinks category.”

The new Plenish Enriched Oat M*lk has now launched at Tesco stores across the UK, while the new recipe for the original Oat M*lk began rolling out on supermarket shelves at the end of 2024 in Waitrose, Sainsbury’s and Morrison’s, followed by Co-op and Tesco stores over the past week.