Kraft Heinz’s potato-based frozen food brand Ore-Ida has partnered with frozen dessert firm GoodPop to launch the Fudge n’ Vanilla French Fry Pop.
The ice cream stick was developed to tap into US consumers’ preference for dipping salty French fries into cold, creamy milkshakes. According to a survey, this is one of America’s most popular food combinations.
The Fudge n’ Vanilla French Fry Pop wraps a frozen vanilla oat milk base in a rich, chocolate fudge shell rolled in real, crispy potato bits.
Jackie Britva, senior brand manager for Ore-Ida at The Kraft Heinz Company, said: “For over 70 years, Ore-Ida has offered Americans delicious and crispy French fries in the comfort of their homes. Nothing says summer quite like the sweet and salty combo of a fry dipped in a milkshake, but fans often have to go to a restaurant to enjoy the summertime staple. In partnership with GoodPop, we put a unique and convenient spin on the American classic, bringing it to home freezers everywhere. Put simply, we dipped it, so our fans don’t have to.”
Daniel Goetz, CEO and founder of GoodPop, added: “At GoodPop, we love creating cleaned-up versions of classic treats. With this seasonal collaboration, we hope to rekindle that child-like joy of summer, with a decidedly modern twist. As always, GoodPop's goal is to elevate expectations for nostalgic favourites, so these Fudge n’ Vanilla French Fry Pops are dairy- and gluten-free, fit for all families to enjoy."
The new ice cream sticks are available to purchase at select US retailers now for a limited time.
