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Bridge2food | Articles | Sept 2024

UK meat alternatives brand Meatless Farm is continuing to roll back out across retail with the launch of a new pasta product, now available at Tesco.


The new Chicken and Bacon Tortelloni SKU is filled with a chicken and bacon inspired base and plant-based cheese alternative, seasoned with garlic, salt and pepper.


It joins the brand’s other plant-based meat-filled pasta products, which have also launched back into stores following the brand’s acquisition by VFC Foods in June. Other products in the pasta range include No-Duja Ravioli and Beef, Red Wine & Porcini Girasole.


The brand is re-launching in Tesco, Asda, Sainsbury’s and Ocado, having made its retail return in August alongside the launch of a new pork and apple sausage product.


Its plant-based mince has also now returned to Tesco shelves alongside the pasta line-up and its Chickenless Roast Joint.


CEO of Meatless Farm and VFC, Dave Sparrow, commented: “Our customers and consumers are our number one priority, and we are delighted to deliver on our commitment of getting the range back on shelf for them, as well as launching NPD that continues to stretch the brand into different consumption occasions”.


#meatalternatives #MeatlessFarm #Tesco #UK

Meatless Farm returns to Tesco with pasta NPD

The Plant Base

26 September 2023

Meatless Farm returns to Tesco with pasta NPD

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