US meal kit firm Home Chef has collaborated with meat alternative company Impossible Foods to offer customers a range of plant-based meal options.

As a result of the collaboration, Kroger subsidiary Home Chef will offer several recipes each week where customers can choose to exchange traditional meat products for Impossible Foods’ Impossible Burger.

The Impossible Burger, Impossible Foods’ flagship meat alternative product, will be provided in a 12-ounce package of ground ‘meat’.

According to a statement from the company, Impossible Burger cooks, tastes, and sizzles in the same way as traditional ground beef, and thus can be easily substituted in any recipe that calls for ground beef from cows.

The exchange option will be available as part of Home Chef’s “Customise It” feature, which allows customers to tailor and adapt recipes to their own tastes or dietary requirements. The meal kit firm claims that this collaboration will allow it to keep up with the rising demand for plant-based meat alternatives options from consumers in the US.

Pat Vihtelic, Home Chef’s CEO and founder, said: “Variety and innovation have always been key parts of Home Chef.

“With the launch of Impossible, we are providing our customers more ways to enjoy our weekly recipes and be on the forefront of the trend towards eating more plant-based foods.”

Dan Greene, SVP of US sales at Impossible Foods, added: “At Impossible Foods, we’ve long intended to make the Impossible Burger available anywhere that food is sold, including through meal kits.

“We’re thrilled to share that the Impossible Burger is now on the Home Chef menu, so that cooks everywhere can conveniently try out new recipes with our delicious meat made from plants.”

#US #mealkits #meatalternatives #ImpossibleFoods #HomeChef