UK-based Indian food brand, Geeta’s Foods, has launched a duo of microwaveable side dishes aiming to bring Indian flavours to everyday eating.
The new microwaveable pouches are designed to provide a quick, convenient side dish for any meal or snacking occasion. Two variants – Bombay Spiced Lentils & Potaotes, and Saag Aloo – launched into Waitrose stores on 24 July.
Saag Aloo consists of cooked mung dahl and red split lentils combined with potatoes and spinach, slowly cooked with layers of spice. Bombay Spiced Lentils & Potatoes consists of mung dahl and red split lentils cooked with diced potatoes in a rich, spiced tomato and onion sauce.
The pouches serve two and are ready in 90 seconds, aiming to meet consumer demand taste, convenience and versatility. They contain no artificial colours, flavours or preservatives and are suitable for vegetarians and vegans.
According to Geeta’s, further launches from the brand’s multi-year innovation pipeline will launch this month.
Eleanor Bridgman, director of sales and marketing at Geeta’s, said: “Indian flavours have widespread consumer acceptance and appeal across a range of meal and snacking occasions”.
She added: “The growth in the heat-and-eat category presents a great opportunity for our new side dishes to add Indian flavours to a raft of meal or snacking occasions, as well as the Friday night curry.”
