Plant-based dairy specialist Elmhurst 1925 has entered the meat alternatives category with its latest innovation: TerraMeat Plant-Based Chick’n.
The chicken alternative was crafted by food scientist Cheryl Mitchell, harnessing a simple ingredient: hemp protein. The protein is derived from industrial hemp, a naturally drought-resistant crop that requires significantly less water than other fibre plants.
Using Elmhurst 1925’s patented HydroRelease method, the chicken alternative is produced in a process that involves using water to release the hemp grain’s natural protein into a highly digestible and functional powder. This maintains the natural hemp protein’s full nutritional profile. Thanks to this process, the product offers 26g of complete protein from the single hemp ingredient.
TerraMeat starts as a dry powder, allowing consumers to craft their own fresh plant-based ‘chick’n’ cutlets. The powder can simply be blended with water and heated in the microwave with the addition of oil and a spice blend. According to Elmhurst 1925, this results in the texture and layering found in traditional meats without the need for filler ingredients, texturizing agents, whiteners and unnecessary additives.
The soy-free, clean label product can be grilled, baked, braised or fried, designed to offer the versatility of traditional chicken for home cooks and professional chefs. It is Non-GMO Project Verified, gluten-free, dairy-free, kosher and vegan.
Henry Schwarz, CEO at Elmhurst 1925, said: “With the launch of Elmhurst 1925 TerraMeat Plant-Based Chick’n, we are bringing the same innovation and commitment to quality that we brought to plant-based dairy”.
He added: “Consumers are increasingly seeking simple ingredients and clean label alternatives to the ultra-processed options on the market. We couldn’t be prouder to offer a product that excels in taste, texture and nutrition.”
The TerraMeat Plant-Based Chick’n Starter Kit is now available online at an SRP of $47.50. This includes ten pouches of plant-based chicken powder, ten packets of spice blend, a mixing cup and a spatula.
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