Fresh pasta company Dell’Ugo has partnered with meat alternatives brand This on the launch of a new plant-based filled ravioli line.

The two UK-based companies are launching two products as part of the range – This Isn’t Bacon and Cheese Ravioli, and This Isn’t Chicken and Pesto Ravioli. The former contains This’ plant-based bacon lardons with smoked dairy-free gouda, while the latter contains its chicken-style pieces alongside Genovese basil pesto, aiming to meet demand for meat-free products within the category.

Sophia Cooke, CEO of Dell’Ugo, said the company chose to collaborate with This after witnessing the brand’s products’ positive reception from consumers at a festival.

She commented: “Combined with our amazing fresh pasta parcels, crafted using only the finest semolina for the Altamura region in Italy, it’s a match made in heaven and delivers the first ever vegan fresh filled pasta that tastes like meat”.

Xander Fletcher, out of home controller at This, said: “We’re ecstatic about this partnership with leading pasta brand Dell’Ugo, not least because they’ve been absolutely incredible to work with and are true masters of their craft, but also because the final products taste sublime and prove that you can easily switch out meat and not compromise on flavour. These are going to fly off the shelves, so fingers crossed we can work on more exciting products with the Ugo family.”

While Dell’Ugo offers a range of Italian vegan products spanning pasta, gnocchi, bread and sauce, this is the brand’s first meat alternative range. The new line launched at Morrisons stores across the UK, and online, on 2 October.

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