Beyond Meat has announced that it is launching Beyond Meatballs in grocery stores in the US this week.

Pre-seasoned with a signature blend of Italian spices, the ready-to-cook balls can be enjoyed as part of a pasta or soup dish, on a pizza, or in a sandwich.

The company says that Beyond Meatballs are made from simple ingredients and are free from GMOs, soy, gluten or synthetic ingredients.

With 19g of plant-based protein derived from peas and brown rice, the ‘nutritious’ meat-free balls are said to contain no cholesterol, antibiotics or hormones.

Sold in the fresh meat section of grocery stores, Beyond Meatballs reportedly have a ‘juicy, meaty’ taste and texture. According to Beyond Meat, the plant-based balls contain 30% less saturated fat and sodium compared to a leading brand of animal-based Italian-style meatballs.

“We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” said Stuart Kronauge, chief marketing officer at Beyond Meat.

“We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”

With an RRP of $6.99 for 12 meatballs, Beyond Meatballs will be available at grocery stores including Whole Foods Market, Sprouts, Kroger and Albertsons by early October.

Beyond Meatballs are the third new retail product introduced by the company in 2020, following the launch of Beyond Breakfast Sausage and Cookout Classic.

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