Arla Foods has introduced a plant-based version of its popular Lurpak spread into the UK and Danish retail markets.

Arla said its new plant-based spread aims to meet changing consumer demands and new consumption habits. Investing in new products is a key part of the company’s growth strategy, and the launch of Lurpak Plant Based is a key driver for strengthening its brand across key markets, Arla said.

According to the dairy cooperative, its plant-based Lurpak offers the same taste and quality that the dairy butter brand is known for, made with a minimal list of natural plant-based ingredients to fulfil clean label demand. It offers the same functionality as its spreadable dairy counterpart, making it suitable for spreading, cooking and baking.

Peter Giørtz-Carlsen, executive vice president and COO of Arla Foods, commented: “As a farmer-owned cooperative, dairy is and always will be, at the heart of Arla. But in order to strengthen the position of our brands and attract new consumers, we have to innovate.”

He added: “We believe there is room for both dairy and non-dairy in a healthy, sustainable diet and our new innovation in plant-based allows us to offer our shoppers that choice within our brand portfolio”.

Lurpak Plant Based launches into UK retail on 21 August, and in Denmark from 26 August.

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