Retail group Ahold Delhaize has announced that its European retail brands have set a consolidated target, aiming for 50% plant-based food sales by 2030.

The target forms part of the retailer’s efforts to reduce its environmental footprint and drive the shift toward a healthier and more sustainable food system.

According to Ahold Delhaize, approximately 95% of its emissions are outside of its own operations, within the value chain. This includes the footprint of all products sold in the stores of the local brands.

Recognising that animal-based protein products represent the highest emissions due to land use, feed and processing activities, Ahold Delhaize is aiming to rebalance protein sales and advance the development of lower carbon emission animal products.

Additionally, by encouraging a shift toward a more plant-rich diet, the group’s local brands aim to expand choice for consumers and provide greater value, including offering nutritious and affordable options that cater to diverse lifestyles and preferences.

The brands’ strategies are tailored to their local markets and customer preferences. They will include actively promoting plant-based product ranges and offering lower-carbon animal protein assortments, working with farmers and partners to reduce emissions of animal protein products, and leveraging loyalty programmes and incentives to encourage customers to choose plant-based alternatives. They will also invest in education to help customers discover the benefits of healthier and more sustainable food choices.

The target covers all of Ahold Delhaize’s European retail brands other than Romanian food retailer Profi, which became part of the group in January 2025 and is not yet a part of the initiative.

Daniella Vega, senior vice president of health and sustainability at Ahold Delhaize, commented: “At Ahold Delhaize and our local brands, we view healthier, more sustainable diets as a chance to deliver exceptional value to customers – including great attention to quality, taste, nutrition and affordability. Collaborating closely with our suppliers and partners, we are committed to inspiring everyone to make choices that support better eating and better living.”