Yerbaé Brands, a plant-based energy beverage company, has raised approximately $4 million in the first tranche of its celebrity investment round.

The company said its celebrity investment round, a strategic initiative by Yerbaé, garnered significant interest from prominent figures in the entertainment and sports industries.

Now successfully closed, the initial tranche of funding aims to support Yerbaé’s contined expansion through product innovation, disruption growth and breakthrough marketing strategies.

In conjunction with the successful funding round, Yerbaé has also announced the establishment of a new Sports & Entertainment board, comprised of celebrities and sports stars. The committee will play a “pivotal role” in guiding Yerbaé’s strategic decisions, brand positioning, marketing campaigns and product development, the brand said.

Todd Gibson, co-founder and CEO of Yerbaé, said: “We are excited to embark on this incredible journey with our exceptional Sports & Entertainment Board members. Their dedication to wellness and performance perfectly aligns with our brand’s values. By working together, we aim to create products and experiences that resonate with our consumers on a deeper level.”

Yerbaé said it will tap into the board members’ talents and experiences to create a range of products that resonate with active consumers seeking a plant-based energy solution.

Founded in 2017, the brand provides zero sugar and zero calorie plant-based beverages incorporating the South American herb Yerba Mate – known to produce 196 vitamins, minerals and nutrients as well as caffeine. All of its products are non-GMO and gluten free.

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