Mrs Crimble’s, a gluten-free brand owned by Wessanen UK, has announced the launch of its second vegan offering; vegan coconut macaroons.

Launching in Tesco stores on 23 October, the new vegan coconut macaroons aim to provide more flavour choice for the growing vegan market.

The new variety extends Mrs Crimble’s vegan line-up and joins the brand’s vegan-friendly chocolate macaroons that were released last year. Mrs Crimble’s says its vegan chocolate offering – which won a 2020 Great Taste Award – drove incremental sales, secured larger category share and enabled the brand to reach a different consumer base.

Described as offering a “rich and fresh flavour profile with hints of tropical coconut flavour”, the vegan-friendly version of its coconut macaroons is also gluten-free. Each macaroon contains 133 calories and reportedly offers a low-calorie snack that is ideal for lunch boxes.

Bryan Martins, marketing and category director at Wessanen UK, said: “Mrs Crimble’s is revolutionising the gluten-free bakery market, offering great taste and texture that is never compromised.

“As more customers seek vegan alternatives to their favourite cakes, we are proud to launch a vegan option of our Coconut Macaroons. With Mrs Crimble’s vegan line driving incremental sales, the vegan market will continue to be a focus area for the brand.”

Mrs Crimble’s vegan coconut macaroons will be available to purchase at Tesco stores across the UK for an RRP of £1.79 per pack of six.

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