VFC has launched a new range of frozen stir fry ready meals, as well as chilled plant-based chicken sausages and mince.

The vegan meat alternatives brand is rolling out the NPDs in stores across the UK for the beginning of Veganuary.

VFC One Bag frozen ready meals are single-serve and can be pan-fried from freezer to bowl in eight minutes, offering convenience to time-poor consumers. The range includes Chick*n Fried Rice and Chick*n Curry, developed to offer the flavour of the nation’s takeaway favourites in a healthier and convenient meat-free format.

The range is aimed at health-conscious consumers who do not want to compromise on taste. VFC One Bags are gluten-free, high in protein and a source of fibre. They have now launched at Sainsbury’s and Morrisons stores across the UK.

Also hitting the shelves this week are the Chick*n Sausage and Chick*n Mince, both high in protein and low in saturated fat and salt, aiming to make the switch to plant-based easier for consumers. The innovations are described as a market-first by the brand and are now available from Asda.

Alison Reilly, head of marketing for VFC, said: “Delivering on taste, health and convenience is fundamental to converting more people to meat-free alternatives. Our new VFC One Bag range, chilled Chick*n Sausages and Mince bring all these benefits to the table, appealing to a broader target consumer base across new meal occasions.”

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