Vegan Food Group (VFG) has made two new leadership team appointments this month following a period of growth and consolidation across Europe.

The group has promoted Richard Coggon from the role of UK commercial director to UK managing director. Coggon will now assume responsibility for the business’ UK brands and operations, which include VFC, Meatless Farm and Clive’s Purely Plants alongside own label contracts.

Prior to working at VFG, Coggon spent over a decade at retailer Morrisons before switching to sales within challenger brands in beer and confectionery.

Commenting on his promotion, he said: “I am both excited and honoured to be leading the UK division of VFG. There are numerous exciting opportunities ahead, and we will be placing a greater emphasis on these prospects. Our focus will be on aligning the entire team, ensuring that we work cohesively towards achieving our shared goals, for our business, customers and ultimately consumer.”

Additionally, the group welcomed Phil Eden as group CFO this week following the departure of Daniel Hardesty. Eden’s appointment will bring further focus at the group level on integration across VFG’s UK and Germany-based businesses, while supporting the corporate agenda moving forward alongside Dave Sparrow, group CEO, and the wider board.

Eden has worked in the FMCG industry for over ten years. His experience includes roles at brands such as Haribo, Delicious Alchemy and New York Bakery.

“I am thrilled to join The Vegan Food Group at this time,” Eden said. “I believe the business is well placed to make an impact within the market, and to provide consumers with a range of fantastic vegan options.”

In 2024, the group recruited Monique Monelle as head of corporate development, supporting the M&A agenda at the group. Monelle played a key role in the divestment of the group’s tofu operations and Weisbaum manufacturing facility. Prior to joining VFG, she held senior advisory roles with PwC and RSM, where she provided strategic guidance to companies undergoing transformation and expansion.

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