UK-based Pickles and ferments brand Vadasz is expanding its range of fresh condiments with the launch of its new Hot and Sweet Jalapeño Relish.
The new relish contains a flavour combination of sweet pickled jalapeños, green peppers, apple, onion and spices. It is suitable for vegans, contains no artificial ingredients and is made through cold brining, which preserves and seasons while enhancing texture and flavour of ingredients.
Charlie Holland, head of marketing at Vadasz – part of The Compleat Food Group – said: “When we identified that consumers were looking for hot, fresh, and sweet flavours, we started to experiment and discovered a delicious pairing of apple and green pepper with jalapeño, which offered us the perfect opportunity to expand into a new format and create our first ever relish super condiment.”
Holland added: “As the cost-of-living continues to put pressure on household budgets, we’re seeing consumers increasingly seeking out premium options that can take at-home meal occasions to the next level”.
The relish launched in Waitrose on Wednesday 14 June 2023 (RRP £4.75 for 400g). It follows the launch of Vadasz’s Pineapple and Turmeric Sauerkraut earlier this year.
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