TurtleTree has partnered with fellow Singapore-based company, Mad Foods, to enhance the brand’s oat milk coffee beverages with TurtleTree’s precision-fermented lactoferrin ingredient.
The collaboration aims to enhance the nutrition and functionality of Mad Foods’ oat-based RTD Mad Coffee range, delivering key health benefits such as immune support, gut health and iron regulation.
Lactoferrin, a protein traditionally derived from mammalian milk, is already used in some supplements and infant formulas. However, supply scarcity can make demand a challenge for other verticals such as sports nutrition, adult and elderly nutrition, women’s health and more.
TurtleTree has utilised its precision fermentation technology to scale the production of this high-value, multifunctional protein, enabling it to meet rising demand and tackle issues around cost and supply. Its ‘LF+’ lactoferrin ingredient, which is vegan-certified, earned self-GRAS (Generally Recognized as Safe) status in November 2023, and TurtleTree has now started to commercialise and scale its production over the past year.
Mad Foods supplies 3,000 retail locations in Singapore and Malaysia, and will soon expand to Australia, with options of a single, double or decaf shot of espresso and oat milk available within its range.
By utlising LF+, Mad aims to provide a more health-conscious option in a rapidly expanding market. The company said its collaboration with TurtleTree aligns with the shift toward beverages that support both physical and mental wellbeing.
Fengru Lin, CEO of TurtleTree, said: “TurtleTree is very excited by Mad Foods' mission and to support their expansion into functional nutrition as well as the accessibility of this high-value protein in Singapore, Australia and beyond. It’s exhilarating to work with such passionate founders and to have the opportunity to scale this product globally.”
Angelique Teo, co-founder and creative head at Mad Foods, added: “Both our global distributors and retailers are extremely excited about this partnership between Mad and TurtleTree. To tap into the $45 billion functional market is to be given the opportunity to grow exponentially.”
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