UK tempeh brand Tiba Tempeh has launched a new Smoky Block product, infused with a smoky marinade.

The new block can be sliced, diced or grated to bring a smoky flavour to dishes such as stir-fries, pastas, sandwiches and more. The product will debut in Ocado on 18 April at an RSP of £3 per 220g block, followed by Waitrose and Sainsbury’s at the end of April.

Tiba Tempheh’s range of tempeh products contain over 19g of protein per 100g and provide a gut-friendly source of fibre. They are also organic and gluten-free, made from 100% natural ingredients.

Alexandra Longton, co-founder of Tiba Tempeh, said the brand aims to cater to the 70% of consumers who are “concerned about highly processed meat substitutes,” according to Mintel data.

She added: “We’re so excited to launch our new Smoky Tempeh as a natural extension to our best-selling Original Block. We’ve crafted the tastiest protein-packed tempeh, which we know consumers will love. We think this is the tastiest tempeh on the market, and we can’t wait for people to try it.”

The launch coincides with increased distribution for the brand, with three products making their debut at Waitrose from 30 April, including the new Smoky Block. The brand will debut under Waitrose’s BrandsNew innovation platform, which identifies and nurtures exciting new FMCG brands.