This expands its meatless portfolio with its first plant-based beef products, available in burger and mince formats.

The new products closely mimic the taste and texture of traditional beef burgers and mince, whilst containing 55% less saturated fat than the average meat equivalent.

This Isn’t Plant-Based Beef Burgers use the brand’s ground-breaking Fat 2.0 innovation, made from olive oil, to create a succulent burger. The high protein and high fibre beef substitutes use pea protein and natural flavouring to replicate a beefy and chargrilled taste.

The new beef products join the rest of the This range aimed at a meat-reducing audience.

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