This has announced a new partnership with Swedish furniture giant IKEA, which sees the plant-based food brand’s This Isn’t Pork Sausages product become available at 19 IKEA restaurants across the UK.

This’ pea protein-based sausages are available as part of IKEA’s new Veggie Sausage & Mash meal. The dish features three This Isn’t Pork Sausages served alongside creamy mashed potatoes, a leek and cabbage mix and gravy, priced at £4.95.

The new offering is available now at select IKEA stores. It follows two NPD launches from This earlier this month – a chilled plant-based chicken Kyiv, and frozen chicken wings.

Mark Cuddigan, CEO of This, commented: “We're thrilled to partner with IKEA to bring our sausages to even more people – two purpose-driven brands working together to serve great food”.

To hear more about This, its new product launches for 2025 and its brand refresh with a new veg-led focus on the horizon, check out our exclusive chat with CEO Cuddigan as part of our Veganuary Sessions podcast series.