Unilever‘s The Vegetarian Butcher has expanded its portfolio with the launch of Cod Almighty, a plant-based battered cod. With Brits consuming 1.9 billion fish-based meals annually, battered cod remains a quintessential British favourite.

Cod Almighty, crafted using structured rice flakes, promises a taste and texture akin to fresh white fish, catering to flexitarians, vegetarians and vegans seeking premium-quality alternatives.

Matthew Bailey, brand manager at Unilever’s The Vegetarian Butcher, said: “Whilst fish is a popular dish in the UK, there are very limited plant-based fish alternatives on the market, which means many are having to go without. Given our expertise and success across the category, it made complete sense for us to create Cod Almighty, to allow more people to enjoy fish dishes at home.”

“We’re proud that The Vegetarian Butcher is continuing to outperform the market with +6.1% value growth and we attribute this to the fact that we work tirelessly to create a product that replicates the true taste and texture of meat, and this is exactly what we have concentrated on with Cod Almighty.

He continued: “We wanted to create a delicious plant-based white, battered fish alternative, making it an easy swap for those looking to reduce their fish consumption. We are confident that Cod Almighty will help drive shopper interest in the plant-based fish space.”

Packaged in fully recyclable materials, Cod Almighty is now available in several major retailers, including Sainsbury’s, Co-op and Ocado. The new launch builds on the success of previous innovations like the company’s Hentastic Southern-Fried Chicken.

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