UK non-profit vegan advocacy organisation The Vegan Society has announced the appointment of Libby Peppiatt as its new chief executive officer, effective from 14 May 2025.

Peppiatt will replace interim CEO Abbey Mann, who has been in the role temporarily following the departure of former chief executive Steve Hamon in September 2024.

She joins the company from her former CEO role at mental health charity Restore, bringing experience in scaling national behaviour change campaigns, workplace wellbeing initiatives, and other mental health programmes and services.

Her experience in the charity sector includes senior positions at wellbeing charities Mind and Rethink, and an involvement in the national anti-stigma campaign Time To Change. She has been vegan since 2014 and is committed to making veganism mainstream, with a firm belief in a world ‘where all beings are recognised and respected in their own right’.

Commenting on her new appointment, Peppiatt said: “Veganism is a movement for justice, challenging an unjust food system that harms both animals and people. Food justice doesn’t just mean the end of animal exploitation, it also means ensuring that everyone, regardless of background or circumstance, has access to nutritious, ethical and sustainable food, free from exploitation and harm.”

She added: “Together, we will build on our legacy, advance our cause, and ensure that veganism continues to thrive as a force for positive change. The future is one where justice for animals, human equity and environmental sustainability go hand in hand, and I am excited to work alongside this incredible community to make it a reality.”