UK tofu brand The Tofoo Co is launching four new products ahead of the new year and beginning of Veganuary.

The new range of added-value products aims to entice new consumers to try tofu for the first time. It follows a year of growth for Tofoo Co, with the company’s recent acquisition by Comitis Capital.

Stir Fry Block, a soy, garlic and ginger-flavoured tofu block with a ‘strong umami flavour,’ is designed to provide an easy plant-based protein swap for stir fries.

Veggie Balls, made with blended tofu and vegetables with Italian-style spices, offer a high-protein, whole foods-based alternative to other plant-based meatball products.

Sweet Chilli Cubes build on the success of Tofoo’s existing Lightly Spiced pieces, developed for consumers to enjoy a convenient, pre-diced tofu cube in a sticky, sweet chilli marinade.

Finally, Tofoo Dippers are a tofu-based take on a plant-based chicken nugget, designed to provide a ‘satisfyingly crispy crunch,’ perfect for snacking or as part of easy mid-week meals.

Tofoo MD David Knibbs previously hinted at further innovations on the way after a series of NPD launches already introduced in 2024, including Tofoo Seitan in May and Tofoo Katsu in September. The brand now holds a 55% share of the UK tofu category, according to Nielsen data, and has seen a 20% growth increase YoY in value.

All four new lines launch at the end of December 2024. Tofoo Co Stir Fry (RRP £2.75 per 280g) is available in Waitrose, Sweet Chilli Cubes (RRP £2.85 per 180g) are available in Tesco and Asda, Veggie Balls (RRP £3 per 240g) are available in Sainsburys, and Tofoo Dippers (RRP £2.50 per 160g) are available in Asda stores.

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