UK-based Strong Roots, known for its focus on plant-based frozen foods, has announced the nationwide rollout of its new ‘Air Bites’ range, specifically designed for air frying.

The launch responds to the increasing consumer interest in healthier, convenient snack options and the growing popularity of air fryers in home kitchens.

Available from next week, the Air Bites come in three varieties: Crispy Spinach & Carrot, Crispy Pea & Lemon, and Crispy Veg, with a retail price of £2.95 per pack. These products are positioned as versatile snacks suitable for various occasions, from quick lunches to party platters.

Each flavour is crafted to deliver a balance of taste and nutrition. For instance, the Crispy Spinach & Carrot variety contains 48% spinach and is coated in a crispy carrot crumb, while the Crispy Pea & Lemon features 58% sweet peas along with a citrus twist.

The Crispy Veg option includes a mix of vegetables and brown rice, all encased in a quinoa crumb. Each serving contains between 165 and 188 calories, making them appealing to health-conscious consumers.

Strong Roots has secured listings in major supermarket chains, including Waitrose, Sainsbury’s, ASDA, Morrisons, Tesco and Whole Foods Market. The products will also be accessible through independent retailers via wholesalers.

Air Bites are packaged in recyclable materials, aligning with consumer preferences for environmentally friendly products. The packaging highlights key attributes, such as being certified vegan and low in saturated fat, while also displaying the climate footprint from production to shelf.

Laura Smith, VP of Marketing at Strong Roots, said: We believe there is an exciting opportunity to reach new consumers, bring even more people into the frozen, meat-free category and widen usage occasions and we can’t wait to hear what our customers think”.

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