From 7 November 2024, Starbucks no longer charges extra for customising beverages with non-dairy milk in its US and Canada stores, coinciding with the launch of its holiday menu.

This change will allow customers to personalise their Starbucks beverages more easily. The coffee chain had already began to phase out the additional charges in other countries, including the UK, where the surcharge for non-dairy options was dropped in 2022.

According to the company, non-dairy milk options, including soy milk, oat milk, almond milk and coconut milk, are the second most requested customisation at Starbucks, following espresso shots. With this change, nearly half of Starbucks customers in the US who modify their drinks will see a price reduction of over 10%.

Brian Niccol, Starbucks' chairman and chief executive officer, said: “Core to the Starbucks experience is the ability to customise your beverage to make it yours. By removing the extra charge for non-dairy milks we’re embracing all the ways our customers enjoy their Starbucks."   

He continued: “I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks apart – a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas. This is just one of many changes we’ll make to ensure a visit to Starbucks is worth it every time.”

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