Meat alternatives brand Squeaky Bean is launching its first ever fish alternative products, Beechwood Smoked Salmon Style Slices and Tuna Style Flakes.

The UK brand, part of The Compleat Food Group, said its smoked salmon style slices are smoked naturally using beechwood chips for a “subtle, smoky flavour and authentic aroma”. They are made to a unique recipe that enables the same marbled appearance as smoked salmon.

Squeaky Bean’s tuna style flakes provide a good source of protein and Omega 3 and have been developed to perfectly replicate tuna’s distinctive taste and texture.

Both products are ready to eat and low in saturated fat, made from 100% plant-based ingredients. They are designed for versatility and can be used in a range of popular dishes.

Becky Youseman, marketing controller at Squeaky Bean, said: “Eating fish is a popular diet choice because of its health benefits, but as consumers become more concerned over the health of our oceans, we’ve noticed a rise in demand for good quality fish alternatives. Combine this with the number of vegans and vegetarians saying they miss eating fish, we spotted a natural gap in the plant-based category.”

“With there being very little innovation in plant-based fish to date, we’re proud to lead the way by launching a great tasting vegan tuna alternative and what will be the first vegan smoked salmon style slices to be available in major retailers.”

Squeaky Bean’s Beechwood Smoked Salmon Style Slices will be available in Waitrose from 20 September and Sainsbury’s from 27 September (RRP £3.50 for 80g).

The Tuna Style Flakes will be available in Sainsbury’s from 27 September (RRP £3.25 for 120g).

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