British fitness and nutrition brand Shreddy has introduced its latest innovation, Superskin, a powdered beverage blend designed to provide a vegan alternative to collagen.

The powder contains 5g of the vegan collagen alternative VeCollal, developed to mimic human type 1 collagen. It is available in peach iced tea flavour, designed to provide a convenient solution for improving skin health and overall wellness.

In clinical trials, VeCollal was found to reduce wrinkles by an average of 32.9%, increase skin elasticity by 6% and decrease pore size by 5.6% over the course of eight weeks, at a dose of 5g per day.

The Superskin drink contains 156% Nutrient Reference Value (NRV) of vitamin C to support the immune system, bones, teeth and joints. It also contains zinc and iodine to support skin, hair and nail health, plus hyaluronic acid to enhance skin suppleness.

Superskin is currently available online, via Shreddy’s website. The Shreddy brand was launched in 2016 by entrepreneur and fitness influencer Grace Beverley, offering a fitness app as well as supplements and workout kits.

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