Quorn has launched a new division, QuornPro, focusing on providing one-stop shop menu solutions to foodservice customers.
An overhaul of its previous Quorn Professionals unit, QuornPro aims to establish a ‘fresh and consistent’ brand identity for the alt-meat giant’s foodservice presence.
QuornPro Distribution Partners aims to provide emerging brands with an opportunity to harness QuornPro’s foodservice expertise. It launches with its first partnership in place, a collaboration with free from meal solutions company Good It’s Gluten Free, helping to make Good It’s Gluten Free’s products available to foodservice for the first time.
The roll-out begins with an allergen-free margherita pizza, co-developed by Good it’s Gluten Free and QuornPro’s culinary team specifically for schools. The pizza features vegan mozzarella cheese and a crispy base, and will be available to schools from October 2024. It is also free from additives and palm oil, and cooks from frozen in less than six minutes.
Phil Thornborrow, QuornPro’s director of global foodservice, said that foodservice can be a “complex market to crack,” adding that QuornPro prides itself on “cutting through the complexity to add real value to our customers”.
He commented: “QuornPro Distribution Partners is an evolution of our customer-first attitude. We’re always looking for ways to help our customers achieve more. The ultimate vision for QuornPro Distribution Partners is to be able to suggest complete menus to our customers, and then be able to supply them with every single ingredient.”
Thornborrow explained that QuornPro is partnering specifically with companies who share its ambitions to deliver nutritional benefits, carbon reductions, or have a strong social purpose.
“QuornPro Distribution Partners creates a network that is mutually beneficial for everyone involved. Brands benefit from our foodservice expertise and access to a market that can be tricky to get cut through in, we get to provide our customers with even more meal solutions, and our customers benefit by being able to deal with one point of contact to meet multiple requirements.”
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