Purple Carrot, a US-based 100% plant-based meal kit company, has named Daniel Goldstein as its new chief executive officer.
Goldstein has been a member of Purple Carrot's board of directors for the past five years and also serves as CEO of Oisix, Purple Carrot's parent company.
He replaces Rishi Bhatia, who was appointed as CEO in May 2022 and who had previously served as the chief technology officer at Purple Carrot.
In his new role, Goldstein will provide leadership to scale the business and further develop Purple Carrot's capabilities to support the company's continued growth.
Over the past year, Purple Carrot has significantly expanded its product offerings, adding meal kits, ready-to-eat prepared meals and a curated selection of grocery items to its online store.
"With his proven abilities to position the company's growth, I'm confident that Dan is the best person to lead Purple Carrot as it embarks on its tenth year leading plant-based eating," said Kohey Takashima, representative director, CEO and founder of Oisix Ra Daichi, Japan's leading home delivery company, which acquired Purple Carrot in 2019.
Goldstein, who embraced a plant-based lifestyle in high school, is excited to support Purple Carrot's mission to break boundaries in plant-based eating.
"Purple Carrot is the world's leading plant-based retailer. I'm thrilled to help the company deliver the food people want, how and when they want it, and inspire more people to make plant-based eating a normal part of their routine," he said.
Prior to joining Purple Carrot, Goldstein had a background in corporate restructuring, management consulting and start-up development. He also holds a Master's degree from Columbia University's School of International and Public Affairs.
