Biotechnology company Pureture (formerly Armored Fresh Technologies) has announced the launch of its plant-based casein product.
Casein is a key component in animal-based dairy. The milk protein gives traditional dairy a smooth texture by creating a stable emulsion, preventing fat and water from separating.
Pureture’s launch aims to “reshape the alternative dairy industry”, recreating casein using yeast-based, fully plant-based materials. The company said it can offer comparable functionality to milk, with an improved taste and nutrition panel and sustainable, lower-priced ingredients.
The non-GMO protein is neutral in taste, smell or colour and is designed to be used in dairy alternative products such as plant-based cheeses, milks and yogurts. Pureture said it was “thoughtfully crafted” to be cleaner than other alternatives and eliminates the need for starches, gums and emulsifiers.
Rudy Yoo, founder and CEO of Pureture, said: “At Pureture, we’re laser focused on developing materials and technologies for essential food changes that will provide us with a richer and long-lasting food culture”.
“With this new innovation, we’re thrilled to introduce a product that ensures the joy of dairy flavour and texture remains, while delivering a cleaner label and contributing to a more sustainable future.”
The company’s technology and production methods are claimed to allow casein to be produced at a lower cost than the market average. Pureture plans to collaborate with major dairy companies to co-brand its plant-based casein and expand its usage through partnerships with global ingredients vendors.
Other businesses in the plant-based space to have developed animal-free casein products include New Culture, a plant-based cheese start-up based in California, and the Netherlands-based ingredients manufacturer Fooditive.
Pureture aims to better the environment and support those with dietary sensitivities and allergies through development of its plant-based materials that can function like animal protein, with a belief that clean-label, unaltered plant-based proteins are “the future of food”.
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