Glebe Farm Foods’ oat beverage brand, PureOaty, has launched its latest innovation: an oat drink crafted specifically for use in tea.

The UK brand said that while other oat milk brands on the market have focused on innovating around coffee, there is a ‘distinct lack’ of oat-based alternatives designed for enjoying in tea, the ‘nation’s favourite’ beverage.

In a press release, oat producer Glebe Farm Foods highlighted that research indicates wider adoption of milk alternatives in tea is hindered by fears of impacting tea’s taste and colour, as well as concerns around the milk alternative separating.

According to Glebe, its experts have perfected the latest gluten-free recipe to address these issues, ensuring the beverage does not split to deliver a ‘perfect and great tasting’ cup of tea.

After being blind tested on 120 consumers, 74% said they enjoyed PureOaty’s ‘Tea-rrific’ product’s ‘smooth tea experience,’ with 75% saying it maintained the rich tea colour and 79% saying they would purchase the product themselves.

Made with Glebe’s 100% British oats and produced on-site, the product is also claimed to have the ‘lowest carbon footprint score of any oat drink on the UK market’ at 0.268kg CO2e per litre.

Philip Rayner, owner and managing director of Glebe Farm Foods, said: “We saw a clear need for a high-quality, plant-based alternative that could truly enhance the tea-drinking experience. Our team has worked tirelessly to perfect this product, and we believe it will set a new standard for oat drinks in tea.”

PureOaty Tea-rrific will be available from 21 October at Morrisons stores across the UK, with an RSP of £2.09.

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