Global vegan and vegetarian certification group, V-Label, has partnered with ProVeg Nigeria, the Nigerian office of industry awareness organisation ProVeg International.

The collaboration is designed to foster consumer trust and transparency as demand for plant-based foods and products rises in Nigeria.

According to V-Label, a growing proportion of consumers in the West African country are following a diet around the avoidance or moderation of animal-derived products, for reasons relating to health, sustainability and ethical concerns.

Research suggests that the increasing popularity of alternative protein products is expected to result in an annual growth rate for vegan food options in Nigeria from 2024 to 2031 of over 10.2%.

Additionally, a 2023 study found that 4% of Nigerian consumers identified as vegan, 17% as vegetarian and 32% as flexitarian, an increase on the previous year.

Hakeem Jimo, country director of ProVeg Nigeria, said: “We are thrilled to join forces with V-Label, a globally respected certification that aligns with our values and goals”.

Jimo said that the partnership’s goal is to help Nigerian export businesses become more competitive in foreign markets where vegan and vegetarian labelling is standard and expected by consumers, as well as to inspire healthier and more sustainable choices in the country.

Martin Ranninger, co-director of V-Label International, commented: “We are excited to welcome ProVeg Nigeria into our global network of partners. Their deep understanding of the local market and passion for plant-based advocacy make them an ideal partner for expanding V-Label’s presence on the African continent. Together, we aim to provide consumers with transparent and trustworthy options.”