Swiss food-tech company Planted has received a media-for-equity investment from SevenVentures, the investment arm of German media company ProSiebenSat.1.

The investment, confirmed to be in the ‘mid-single-digit-million’ euros range, will see SevenVentures become a media partner for the plant-based meat specialist.

SevenVentures will support Planted with campaigns on the channels of ProSiebenSat.1 and its Joyn streaming platform, running from spring 2025 until the end of 2027. The aim of the long-term collaboration is to further increase Planted’s brand awareness, and to expand the positioning of its products in retail and gastronomy.

Planted’s mission is to bring better proteins to the table of consumers who love the taste and texture of meat, but want to eat a sustainable, plant-based diet. The food-tech combines patented structuring and fermentation technologies in its production, focusing on delivering meat-like flavours and juicy textures using only natural ingredients.

By avoiding additives and using natural ingredients, Planted aims to set a new standard of health in the plant-based meat category. Through an upcoming campaign, the alt-protein start-up plans to communicate this USP to a broader target group, leveraging SevenVentures’ support and access to the German-speaking region.

The brand’s product lines currently include alternatives to chicken, kebab meat, duck, bratwurst, schnitzel and most recently, steak. Since it was established in 2019, it has built up a B2C and B2B business in the markets of Benelux, Germany, France, Italy, Austria, Switzerland and the UK. Its products are now available in over 10,000 retail outlets and on the menus of more than 6,500 restaurants.

In addition to its headquarters in Kemptthal, Switzerland, Planted plans to open a second production plant in Memmingen, Germany, in 2025. The partnership with SevenVentures will support Planted’s aims to expand its position in Germany.

#Planted #SevenVentures #Germany #Switzerland