Plant Press has announced that it has completed a seed funding round totalling just over $1.2 million, aiming to support the company’s growth.

Launched in June 2022, Plant Press was created to provide a heathy alternative to coffee and traditional energy drinks.

The range is free from artificial sugars, preservatives and gums, and combines the caffeine equivalent of one cup of coffee with key vitamins and electrolytes for a ‘predictable, balanced and jitter-free feel built for any time of day’.

Capital from the initial funding raise will be dedicated towards marketing, increasing staffing focused on retail and direct-to-consumer growth and expansion of the product line. Investors include figures from the lifestyle, music and sports industries, paving the way to expand the brand’s presence across multiple sectors.

The company said it has seen significant organic growth prior to this seed round, originally gaining traction by selling at major offices such as Morgan Stanley and Goldman Sachs. It is now sold online, on Amazon and at retailers such as Key Foods and Erewhon Market.

Founder Ariana Farahani said: “As an afternoon pick-me-up, or a boost for late-nighters, Plant Press has been embraced by consumers who are looking for a delicious way to feel their best, without compromising their health. This is an exciting new chapter and we look forward to ramping up the company in the months ahead.”

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