UK brand Patak’s has announced the launch of its new Indian-style plant-based range which consists of easy cooking sauces and meal kits.

Patak’s vegan cooking sauces contain Indian spices, tomatoes and lentils to create daal-style curry flavouring which can be poured over and simmered with vegetables.

The flavour variations include Lentil Tikka Masala, Lentil Korma and Lentil Jalfrezi.

The meal kits contain a flavoured spice paste, an easy-to-cook carbohydrate (either brown rice or lentils) and a sachet of crispy onions to sprinkle on top.

Choices for the meal kits include Mild & Aromatic Biryani, Korma Spiced Daal and Hot & Spicy Biryani.

Charlotte Peterson, Patak’s senior brand manager, commented: “Patak’s plant-based range has been created with the growing trend toward meat-reduction in mind and presents a real opportunity for consumers who are meat lovers, meat reducers and vegetarians alike, to amplify veg in a delicious and indulgent way”.

She continued: “Consumer insight shows that a key barrier to meat reducing is that many of the more hesitant consumers still associate plant-based food with being bland and tasteless and this is where we can help! Indian food is known for its flavour and is synonymous with meat-free dishes, putting Patak’s in a perfect position to change long-standing consumer perceptions with the plant-based launch.”

The cooking sauces are available now in Ocado and Sainsbury’s with an RRP of £1.89 per 345g. Further rollout in Tesco and Co-op is expected in November.

The meal kits are available now in Ocado and Sainsbury’s with an RRP of £2.89 per meal kit (which serves 2). Further rollout in Co-op is expected in November.

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