Dairy cooperative Organic Valley, known for its traditional dairy creamers, has expanded into plant-based with the launch of an oat-based creamer line.
The new organic creamers contain oats sourced from the company’s US organic family farms, and are launching in four flavours – vanilla, caramel, oatmeal cookie and cinnamon spice.
They are dairy-free, nut-free and lactose-free, crafted for coffee and tea lovers and claimed to provide a smooth, creamy texture that ‘froths perfectly’ in coffee favourites like lattes and cappuccinos.
According to Organic Valley, its farmers grow the oats in the cool, dry climates of the Midwest without the use of GMOs, pesticides or herbicides, in compliance with USDA organic standards.
Laurie Drake, vice president of marketing for Organic Valley, said: “We’re excited to introduce the new Organic Valley Oat Creamers because we know that many of our loyal Organic Valley milk buyers also purchase plant-based beverages, which makes it a natural evolution for our cooperative”.
She added: “The new oat creamers are more than a new product line – we’re pushing forward our cooperative’s mission to offer innovative and delicious organic products while promoting regional farm diversity and supporting organic family farms with sustainable practices”.
The new oat creamers are now rolling out in 32 oz carton format in grocery stores across the US.