Oatly has announced the launch of its latest innovation, Oatly Vanilla Soft Serve ice cream, into the UK market, available now to food service providers.

Oatly Vanilla Soft Serve is designed to provide the creamy texture of soft serve ice cream but made with oats. It is suitable for vegans and is soy and dairy free.

The product was first previewed to UK customers during London Coffee Festival in April and is now available with a range of launch partners including The Breakfast Club and Fortnum & Mason.

Matcha drinks company JENKI will be using the product to create a Matcha Soft Serve ice cream available in its Matcha bars across London, while plant-based restaurant Neat Burger will be using the product in its soft serve shakes.

Bryan Carroll, general manager for Oatly in the UK and Ireland said: “At Oatly, we’re committed to making it as easy as possible for people to incorporate more plant-based food and drinks into their everyday life. That means creating products for every occasion where you might typically find dairy.”

“Food service is critical to that mission and we’re delighted to have launched with like-minded brands that are recognising people want more than just dairy on offer. We have exciting plans for this product and look forward to bringing Oatly Vanilla Soft Serve to festivals across the UK this summer.”

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