Fungi-based food start-up Nature’s Fynd has launched a ‘first-of-its-kind’ new snack product, Spicy Indian Fy Bites, in New York, US.
The snacks are made with the company’s Fy ingredient, a fungi-based complete protein created using fermentation technology. The Spicy Indian flavour is the first to launch as part of the range, with three further flavours – Zesty Greek, Herby Thai and Savory Italian – to debut in frozen format at retailers later this year.
Spicy Indian Fy Bites are falafel-style bites containing hints of curry flavour and ‘warming’ spices. They contain 14g of protein, 5g of fibre and one-third of a cup of vegetables per serving. The bites are also free from the top nine most common allergens, and are certified gluten-free as well as vegan-friendly.
Thomas Jonas, co-founder and CEO at Nature’s Fynd, explained that the company wanted to create something entirely new with the bites, rather than attempting to mimic meat or dairy.
He added: “Fy Bites are their own thing: deliciously satisfying and made with our Fy Protein plus real veggies and spices. We set out to make something truly delicious and nourishing – and we're excited that Plantega now has them on the menu.”
Plantega brings modern vegan food and beverage brands to consumers through in-store menus and delivery platforms at New York City bodegas.
It will be launching the Spicy Indian FyBites through a collaboration with Nature’s Fynd, offering the bites in-store served falafel-style with a choice of Fabalish vegan mayo, hot sauce or ketchup. On delivery apps, consumers can order the bites served over rice with sautéed peppers and onions, lettuce, tomato, pickles and Fabalish vegan mayo.
Nil Zacharias, founder and CEO of Plantega, said: “Spicy Indian Fy Bites are a perfect example of how innovation and bold flavour can come together to create something entirely new – satisfying, vibrant and unlike anything else out there. We’re excited to partner with Nature’s Fynd to bring this breakthrough protein to our menu and into NYC’s iconic corner stores.”
Nature’s Fynd, headquartered in Chicago, US, offers an existing portfolio of fungi-based foods including its dairy-free Fy yogurt and Meatless Fy Breakfast Patties, both available at Whole Foods market.
