British alt-meat company, Moving Mountains, has unveiled a new ‘Superfood’ range, responding to consumer demand for nutrient-rich, functional plant-based foods.

The products are free from soy and gluten, and are made with a ‘superfood-based’ ingredients list. ‘Superfood’ is a term that is commonly used to refer to a category of nutrient-rich foods considered to be especially beneficial for health and wellbeing, typically high in vitamins, minerals and antioxidants.

Moving Mountains’ Superfood range includes five products – burgers, sausages, crispy dippers, crispy burgers and falafel. It responds to increasing consumer interest in gut health and nutritional awareness, with the inclusion of 30 ‘plant points’ (with points referring to different varieties of plants) per week now recognised widely as a method to support a healthy gut microbiome.

The burger, crispy burger, sausages and crispy dippers offer 14.25 plant points per portion, while the falafels offer ten plant points. This means just one portion of a Moving Mountains Superfood burger, for example, would provide consumers with nearly half of the plant points recommended for the entire week.

Additionally, the new range is low in saturated fats and sugar, as well as offering a source of fibre and protein. It can be cooked from frozen within minutes, tapping into rising demand for healthy convenience across the food and beverage industry.

The brand, which is best known for its ‘meaty’ range of plant-based products, said it chose a ‘superfood-rich’ ingredients list to focus on high-quality, high nutritional value ingredients that can be found in the cupboard or fridge of consumers. These include chia seeds, tomatoes, green peas, mushroom, courgette, chickpeas, green lentils and quinoa.

Eleanor Faragher-Siddall, marketing manager at Moving Mountains Foods, said: “We looked at the changing industry climate and shifting market trends and saw a clear demand for healthier, convenient and nutrient-rich, plant based alternatives”.

“The products that you see today with our new Superfood range are the result of two years of hard work by our team to deliver on these goals, whilst also not compromising on nutrition and great taste. It’s never been easier to supercharge your plate than with our Superfood products.”

The Moving Mountains Superfood range is available from this month via UK wholesale food supplier Brakes.

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