Misfits Health is expanding its portfolio with the addition of a new plant-based protein bar to mark Veganuary.

The Chocolate Cookie Dough bar features notes of vanilla and high-protein choc crispies. The soft and ‘squidgy’ offering is low in sugar and certified vegan.

Launching this January, the new variety joins other chocolate-coated bars, including Choc Caramel and Choc Speculoos, as part of Misfits’ portfolio.

The brand’s co-founder and CEO, Henry Sether, commented: “I couldn’t be more excited about launching Chocolate Cookie Dough this January. We have applied all our customer feedback and learnings into this product, perfecting the texture…alongside the indulgent flavour profile, to deliver the experience of eating chocolate cookie dough.”

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