Unilever-owned brand Magnum has launched a new “mood-inspired” plant-based blueberry cookie ice cream stick.

The launch is said to offer a multi-sensory experience as it combines sorbet and ice cream, in a “first” for the brand.

Magnum Vegan Chill Blueberry Cookie features a smooth blueberry sorbet core encased in vanilla biscuit flavour ice cream and crunchy cookie pieces.

The mood-inspired ice cream is based on the ‘chilled’ mood that consumers can experience when eating ice cream – the feeling experienced during an emotional state of relaxation.

Daniel Lythgo, brand manager for Magnum UK, Unilever, said: “After two years in the making, we are thrilled to introduce our revolutionary mood-inspired range that offers a multi-sensory ice cream experience thanks to our surprising sorbet core, a Magnum first. We always kick off the year with big innovation to get more people into the ice cream aisle all year round.”

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