In a bid to target new consumers, Müller Yogurt & Desserts has released its first plant-based range in the UK.
Müller Corner Plant Based and Müller Rice Plant Based are the result of extensive consumer research, as Müller aims to introduce its well-known yogurt products to vegan shoppers.
Müller Corner Plant Based comes in two variants: Strawberry & Pomegranate and Vanilla Chocolate Maxi Balls. Müller Rice Plant Based also comes in two flavours, including Vanilla and Chocolate.
The company says it recognises the need to expand and optimise its portfolio to meet consumer demand for healthier, plant-based options.
Toby Bevans, strategy and marketing director at Müller Yogurt & Desserts, said: “With value sales up 8% year on year, we will capitalise on this growth by expanding and enhancing our range of products”.
He added: “When we spoke to consumers it was clear that plant-based Müller favourites represented a real opportunity, as long as it maintains our trademark taste. Plant-based and dairy products have co-existed in shopping baskets and fridges for a long time, so making the nation’s favourite dairy brand accessible to more people is a really exciting and natural move.”
Müller Corner Plant Based and Müller Rice Plant Based are now available in Asda supermarkets, in single-pack format.
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