Lidl has become the first major retailer to use the Vegetarian Society's new Plant-Based trademark on its own-label Vemondo Plant! range.

The new Plant-Based trademark is designed to be the ‘gold standard of plant-based accreditation,’ aiming to provide manufacturers and customers with the labelling and product checking assurances they seek.

Products certified to use this trademark must contain no animal ingredients while also having a ‘key plant-based characteristic’. It was developed with consultants after a year-long review of case law and the wider industry. Vanessa Brown, the Vegetarian Society’s head of trademarks, said that developments in the marketplace have seen consumers looking for different terminology.

She commented: “Customers are looking for reassurance from an easy-to-read label and will be able to see the Plant-Based Trademark on products in Lidl stores soon”.

“‘Plant-Based' is a term that resonates with them, and manufacturers too. The Vegetarian Society offers third-party checking, registration and trademark services for products that meet the plant-based criteria, and companies who would like to use plant-based terminology, to give customers the confidence to make informed purchases.”

Including this newest addition, launched in November 2024, the Vegetarian Society now offers three trademarks – for plant-based, vegetarian and vegan products – which can be found on thousands of products in shops all over the UK, EU, US and other countries.

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