Lactalis Canada, the Canadian subsidiary of French dairy group Lactalis, has introduced a new plant-based brand named ‘Enjoy!’.

Enjoy! is described as a nutritious and unsweetened high-protein line of plant-based beverages, responding to growing consumer demand for tasty dairy-free options with positive health impacts.

The brand has launched with six SKUs: Unsweetened Oat, Unsweetened Oat Vanila, Unsweetened Almond, Unsweetened Almond Vanilla, Unsweetened Hazelnut and Unsweetened Hazelnut & Oat. The drinks offer 8g of pea protein per 250ml serving, developed to offer a creamy texture and good frothing capabilities.

Nathalie Cusson, general manager of Lactalis Canada’s Fluid Division, said that demand for positive health impacts includes non-GMO and gluten-free certifications, as well as products made with no artificial flavours, colours or preservatives. “What sets Enjoy! apart is its uniquely high protein content, which consumers are increasingly desiring in their daily diet,” she added.

Lactalis Canada recently converted a 33,150-square-foot production facility in Sudbury, Ontario, to serve as a fully operational dedicated plant-based manufacturing plant.

Mark Taylor, president and CEO at Lactalis Canada, commented: “We are delighted to make a splash with the launch of Enjoy! which only further complements Lactalis Canada’s wide-ranging portfolio of now 20 iconic consumer brands and expands our plant-based offering to Canadian consumers by leveraging our expertise in this dairy-free category”.

The brand’s products have launched at major retailers across Canada.

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